Today we use exposition to discuss why, when it comes to the work, we should use as little exposition as possible. Based on the tweet: Exposition in ads serves two purposes – to plainly explain what you’re selling and to painfully admit you have no real idea how to sell it.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
Like most things in advertising, it’s impossible to attribute the decline in creative quality solely to the industry’s rising insistence on direct attribution. The irony would be delicious if it wasn’t so despiriting.
Any advertising is better than no advertising, but is something that’s barely better than nothing even worth bothering with? Most of your audience would say no if they were aware you did anything at all.
