leeclowsbeard
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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
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The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16
The Daily Beard No. 333 – Not Okay

Today we discuss the cruelty of demanding the extraordinary when only the ordinary will do. Based on the tweet: Don’t insist on greatness if you consistently approve the okayest.

00:02:05

People who don’t know what they’re doing insisting people who do know what they’re doing actually don’t know what they’re doing hasn’t done the industry any favors.

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The secret to managing client expectations is to detail and defend what’s expected of them.

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Backing into the strategy used to be standard operating procedure. So if the work gets there before the brief does, consider it a gift from the past, not an affront to the process.

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