Today we discuss the cruelty of demanding the extraordinary when only the ordinary will do. Based on the tweet: Don’t insist on greatness if you consistently approve the okayest.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
The bar is not to create something that is better than nothing. It is to create something that is better than everything around it, repays people for the attention they give it, and builds the brand that was smart enough to make it.
Advertising may be difficult, but it is not complex. Yet instead of climbing the mountain before us, we hold endless meetings at base camp, pretending to reimagine the crampon while congratulating ourselves for not falling into the crevasse we never dared to cross.
