Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.
The bar is not to create something that is better than nothing. It is to create something that is better than everything around it, repays people for the attention they give it, and builds the brand that was smart enough to make it.
Advertising may be difficult, but it is not complex. Yet instead of climbing the mountain before us, we hold endless meetings at base camp, pretending to reimagine the crampon while congratulating ourselves for not falling into the crevasse we never dared to cross.
