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The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16
The Daily Beard No. 333 – Not Okay

Today we discuss the cruelty of demanding the extraordinary when only the ordinary will do. Based on the tweet: Don’t insist on greatness if you consistently approve the okayest.

00:02:05

You were today years old when you learned meme-based marketing can generate junk clicks and cheap LOLz but never build lasting relevance or brand equity.

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A click is the weakest connection your brand can and should ever make.

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It doesn’t matter how many impressions you get if you can’t manage a decent impression of an interesting brand.

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