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The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16
The Daily Beard No. 333 – Not Okay

Today we discuss the cruelty of demanding the extraordinary when only the ordinary will do. Based on the tweet: Don’t insist on greatness if you consistently approve the okayest.

00:02:05

It’s hard for price to indicate quality when your advertising declares you’re clueless.

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Your ad doesn’t need to require a giant mental leap from the audience to be engaging. Even a small step lets folks feel smart instead of spoon-fed.

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The goal isn’t to create the greatest ad of all time, but to create the greatest ad for the moment in time your audience sees it. And if you consistently do the latter, you might someday achieve the former.

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