Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.
Today we discuss the cruelty of demanding the extraordinary when only the ordinary will do. Based on the tweet: Don’t insist on greatness if you consistently approve the okayest.
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Welcome to the @leeclowsbeard community on Locals. After 11+ years on Twitter and amassing over 42,000 followers (at least 73% bot-free), I decided to start this community as a respite from the algorithms and a sanctuary for discussing creativity in a generally civilized manner. Please, no shivving.
Currently, all content on here is available to everyone. At some point, most of The Daily Beard and How This Ad Works videos will be for members only. Membership fees will consist of whatever you wish to pay (the minimum is, I believe, $2/mo). Sadly, I do not currently have an LCB Members Only jacket to offer you. Feel free to make and bedazzle your own.
Please keep discussions civil and focused on advertising. If you want to complain about specific people or agencies, I hear Fishbowl is fantastic.