Today we obliquely discuss the important contributions of C+C Music Factory to the discipline of advertising. Based on the tweet: As extreme reactions to advertising are actually quite rare, our goal most often is to shift a “huh?” to a “hmmm.”
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
Like most things in advertising, it’s impossible to attribute the decline in creative quality solely to the industry’s rising insistence on direct attribution. The irony would be delicious if it wasn’t so despiriting.
Any advertising is better than no advertising, but is something that’s barely better than nothing even worth bothering with? Most of your audience would say no if they were aware you did anything at all.
