Shared post - The Daily Beard No. 268 – The Importance of Being Less Earnest

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leeclowsbeard@leeclowsbeard

September 13, 2021

The Daily Beard No. 268 – The Importance of Being Less Earnest

Today we discuss why, just like Linus pining for the Great Pumpkin, being sincere is not enough to attract an audience. Based on the tweet: Too many brands mistake being earnest for being interesting to a degree no consumer ever has.

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