The Daily Beard No. 271 is live. Today we discuss a specific example of confusing a goal for a strategy and weep accordingly. On the inside.
Based on the tweet: “Connecting people with the brand” is not a strategy, it’s a goal. And not even the final one at that.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.