The Daily Beard No. 271 is live. Today we discuss a specific example of confusing a goal for a strategy and weep accordingly. On the inside.
Based on the tweet: “Connecting people with the brand” is not a strategy, it’s a goal. And not even the final one at that.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
Like most things in advertising, it’s impossible to attribute the decline in creative quality solely to the industry’s rising insistence on direct attribution. The irony would be delicious if it wasn’t so despiriting.
Any advertising is better than no advertising, but is something that’s barely better than nothing even worth bothering with? Most of your audience would say no if they were aware you did anything at all.
