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leeclowsbeard
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The Daily Beard No. 284 – Domination Through Differentiation

Today we discuss why working without a USP is advertising’s USP without actually using the phrasing “USP.” Based on the tweet: If all else really is equal, you can still say something your competition won’t in a way they’d never dare.

00:04:01
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leeclowsbeard@leeclowsbeard
January 03, 2022
The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
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leeclowsbeard@leeclowsbeard
December 20, 2021
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
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leeclowsbeard@leeclowsbeard
December 17, 2021
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16
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leeclowsbeard@leeclowsbeard
July 03, 2025

If the work you present doesn’t feel like a present, it will be promptly relegated to the past.

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leeclowsbeard@leeclowsbeard
July 02, 2025

Hey, guys. If that’s your greeting, we’ve already said goodbye.

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leeclowsbeard@leeclowsbeard
July 01, 2025

The worst clients believe that exceeding their expectations is failing to meet their expectations.

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