Today we dive shallowly into brand voice, quickly and painlessly parsing the difference between the occasional need for cleverness and the eternal need for being smart.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
Like most things in advertising, it’s impossible to attribute the decline in creative quality solely to the industry’s rising insistence on direct attribution. The irony would be delicious if it wasn’t so despiriting.