Today we discuss the importance of just getting on with doing what we know we should and can do. Based on the tweet: There are no secrets to producing great advertising – only things we too often forget or more often fail to fight for.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
Like most things in advertising, it’s impossible to attribute the decline in creative quality solely to the industry’s rising insistence on direct attribution. The irony would be delicious if it wasn’t so despiriting.
Any advertising is better than no advertising, but is something that’s barely better than nothing even worth bothering with? Most of your audience would say no if they were aware you did anything at all.
