Shared post - The Daily Beard No. 325

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leeclowsbeard@leeclowsbeard

December 06, 2021

The Daily Beard No. 325 – Paging Ms. Lavigne

Today we discuss why some charged with simplifying the complex prefer to keeps things opaque. Based on the tweet: In marketing, the main function of most complex plans and processes is to make the insipid appear insightful and the inept seem indispensable.

00:03:30

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Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

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