Maintaining a brand’s voice is more important than meeting an arbitrary character count.

leeclowsbeard

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leeclowsbeard@leeclowsbeard

April 07, 2022

Maintaining a brand’s voice is more important than meeting an arbitrary character count.

Interested? Want to learn more about the community?

Show me more content first

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

6 hours ago

Doing something well shows gratitude for the talents you’ve been given and the mentors who sharpened them into something useful. Denying people the opportunity to do their best is a sin too many fail to recognize. Let alone repent of.

leeclowsbeard@leeclowsbeard

September 10, 2026

The “Who we’re trying to reach” section of the creative brief is not supposed to be ironic.

leeclowsbeard@leeclowsbeard

September 09, 2026

Don’t expect the unexpected if you expect it by EOD.

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