If you believe tools are more important than talent, you are likely to be described as being the ...

leeclowsbeard

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leeclowsbeard@leeclowsbeard

June 08, 2022

If you believe tools are more important than talent, you are likely to be described as being the former while possessing none of the latter.

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Posts

leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

6 hours ago

“Kill your darlings” applies just as much to the client as it does to the creatives. Often more so.

leeclowsbeard@leeclowsbeard

November 17, 2025

You can’t tweak twaddle into treasure. If only the reverse were also true.

leeclowsbeard@leeclowsbeard

November 14, 2025

A client who tells you to go wild because they can always rein you in has already put the bit in your mouth.

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