If AI can replace your copywriters, you’ve been asking them to write the wrong things the wrong ...

leeclowsbeard

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leeclowsbeard@leeclowsbeard

January 11, 2023

If AI can replace your copywriters, you’ve been asking them to write the wrong things the wrong way for the wrong reasons while assuming the only thing they’re good for is writing. Which is the wrongest thing of all.

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

December 20, 2024

It’s impossible to leave your audience wanting more when you insist on telling them more than they ever wanted to know.

leeclowsbeard@leeclowsbeard

December 19, 2024

Just because a lot of people are into something doesn’t mean they’ll be into your brand when it attempts to hijack it.

leeclowsbeard@leeclowsbeard

December 18, 2024

You can spot a committee by its ability to grind greatness into garbage.

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