“Trusting the process” never involves the phrase “I pinged you.”

leeclowsbeard

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leeclowsbeard@leeclowsbeard

April 03, 2023

“Trusting the process” never involves the phrase “I pinged you.”

Interested? Want to learn more about the community?

Show me more content first

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

5 hours ago

The point of advertising is not to create as much of it as possible, as quickly as possible, as cheaply as possible. Unless your goal is to build resentment instead of a brand.

leeclowsbeard@leeclowsbeard

August 31, 2026

Dearest CFO,

Great branding turns products people could live without into things they’ll pay almost anything not to.

Love,

LCB

leeclowsbeard@leeclowsbeard

August 28, 2026

A change is only minor when its consequences are small. “It’ll only take a minute” says nothing about what happens next.

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