An ad can say whatever the client wants as long they love the idea of it not performing as well as ...

leeclowsbeard

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leeclowsbeard@leeclowsbeard

November 06, 2023

An ad can say whatever the client wants as long they love the idea of it not performing as well as they’d like.

Interested? Want to learn more about the community?

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

1 hour ago

The easiest way to be clear is to be common. Which is why great copywriting will remain a craft, not a prompt.

leeclowsbeard@leeclowsbeard

October 01, 2026

Your audience doesn’t consider themselves your audience. Create accordingly.

leeclowsbeard@leeclowsbeard

September 30, 2026

Show me the metric and I’ll show you the brief.

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