leeclowsbeard
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It’s hard to convince clients our ideas are valuable when we let them throw away two of every three we show.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Like most things in advertising, it’s impossible to attribute the decline in creative quality solely to the industry’s rising insistence on direct attribution. The irony would be delicious if it wasn’t so despiriting.

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Any advertising is better than no advertising, but is something that’s barely better than nothing even worth bothering with? Most of your audience would say no if they were aware you did anything at all.

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That good enough is good enough for most brands is great news for those who strive to be grand.

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