leeclowsbeard
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If you really want to get the client involved in the creative process, toss them a stack of ’90s-era award show annuals and say, “Do better.” If they actually do, run it.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

The things that give an ad a point of view or bit of panache are always the first to be dismissed as unnecessary. As if having a personality were somehow repellent.

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Every good writer and designer has a lecture prepared for a question you thought was rhetorical. Starting with “What difference will it make?”

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A certain kind of client is attracted to a certain kind of work. For better and for much, much worse.

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