When it comes to brand differentiation, saying the same thing in a fresh way isn’t saying the same...

leeclowsbeard

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leeclowsbeard@leeclowsbeard

July 21, 2025

When it comes to brand differentiation, saying the same thing in a fresh way isn’t saying the same thing at all.

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

3 hours ago

“How fast can you get that ad I’m going to ignore out the door?” asked no consumer ever.

leeclowsbeard@leeclowsbeard

July 18, 2025

If you want the work to be more than the sum of its parts, use fewer parts. 1+1=3 feels like magic while 36+47=84 just feels like math.

leeclowsbeard@leeclowsbeard

July 17, 2025

There are agencies that are partners and agency-partners that are vendors. A hyphen is cold comfort when your alleged equal holds all the power.

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