leeclowsbeard
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A creative asset cannot be the latter without first being the former. Otherwise, it’s just more corporate jargon failing to mask jackassery.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Minor changes can have a major impact. For example, “the client has a few questions” invites creative answers, while “the client has a few edits” often inspires contempt.

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Too many ads wear the client’s stamp of approval as a badge of dishonor.

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In matters of creativity and craft, if you don’t make the time to take the time, most of what little time you had will be for naught.

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