leeclowsbeard
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Minor changes can have a major impact. For example, “the client has a few questions” invites creative answers, while “the client has a few edits” often inspires contempt.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Incremental improvements require something worth refining. Inching your way to “not bad” is in no way good.

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The bar is not to create something that is better than nothing. It is to create something that is better than everything around it, repays people for the attention they give it, and builds the brand that was smart enough to make it.

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Advertising may be difficult, but it is not complex. Yet instead of climbing the mountain before us, we hold endless meetings at base camp, pretending to reimagine the crampon while congratulating ourselves for not falling into the crevasse we never dared to cross.

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