One of the most effective ways to elevate the brand is to eliminate phrases like “elevate the ...

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leeclowsbeard@leeclowsbeard

August 06, 2025

One of the most effective ways to elevate the brand is to eliminate phrases like “elevate the brand.” Few ever fight to bring jargon to life.

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

2 hours ago

“Minimum viable creative” is only one-third accurate.

leeclowsbeard@leeclowsbeard

November 10, 2025

The people you want to attract are often hidden among those you claim you don’t.

leeclowsbeard@leeclowsbeard

November 07, 2025

If agility just means never saying no, you’ve merely rebranded servility. But at least the clients are happy, right?

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