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leeclowsbeard
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One of the most effective ways to elevate the brand is to eliminate phrases like “elevate the brand.” Few ever fight to bring jargon to life.

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leeclowsbeard@leeclowsbeard
January 03, 2022
The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
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leeclowsbeard@leeclowsbeard
December 20, 2021
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
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leeclowsbeard@leeclowsbeard
December 17, 2021
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16
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leeclowsbeard@leeclowsbeard
5 hours ago

If your branding is only skin deep, your audience – and your competition – will ultimately cut you to the bone.

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leeclowsbeard@leeclowsbeard
August 05, 2025

Results are the only deliverables that matter. Assuming, of course, you define “results” as something meaningful.

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leeclowsbeard@leeclowsbeard
August 04, 2025

“Task completed” is a far cry from “mission accomplished.”

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