leeclowsbeard
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Dearest Creative,
I didn’t ask if the new client interests you. I asked if you can make them interesting.
Love,
LCB

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

We serve our clients best when we refuse to be servile in the least.

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It pays to remember that most survey responses come from people who enjoy answering surveys. The rest come from malcontents and ne’er-do-wells.

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Feedback beats edits. Input beats instruction. Questions beat commands. Unless, of course, your goal is to beat down the creatives.

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