leeclowsbeard
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When “everyone’s creative” becomes “everyone gets a say,” actual creativity gets crushed by consensus.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Advertising may be difficult, but it is not complex. Yet instead of climbing the mountain before us, we hold endless meetings at base camp, pretending to reimagine the crampon while congratulating ourselves for not falling into the crevasse we never dared to cross.

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If you are privileged to work on a brand with a legacy of great advertising, consider that canon your brief and the actual brief anything but canonical.

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Life is hard. Producing better headlines than this clichéd format shouldn’t be.

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