leeclowsbeard
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Focus on being personally relevant to your audience and being culturally relevant will take care of itself. The inverse is not guaranteed.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

If agility just means never saying no, you’ve merely rebranded servility. But at least the clients are happy, right?

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The difference between merely getting your name out there and actually making a name for yourself is rarely one of cost. We’d do well to remind our clients and ourselves of this often.

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It’s hard for price to indicate quality when your advertising declares you’re clueless.

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