leeclowsbeard
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Great copy carves a path from doubt to desire in ways that are often subtle yet only appear simple.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Great advertising can change minds. Even the client’s. But like the public, they need to see it more than once.

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Chances are that great idea got produced because someone outside the creative department helped sell it. So instead of ganging up to dilute the work, consider the radical idea of collaborating to defend it.

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Focus on being personally relevant to your audience and being culturally relevant will take care of itself. The inverse is not guaranteed.

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