leeclowsbeard
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The Daily Beard No. 220 – Don’t Do the Double

Today we discuss why your work must be doubly good at working it.

00:01:49
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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Mediocre advertising doesn’t cause people to think less of you because it doesn’t cause them to think of you at all.

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Agencies love clients who know enough to know when they don’t know enough. Clients, naturally, feel likewise.

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A copywriter who can only write for a single medium probably shouldn’t be trusted with that one, either.

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