leeclowsbeard
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leeclowsbeard@leeclowsbeard
19 hours ago
If you don’t have the money to waste on a branding campaign, make sure you produce a great one.
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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.
Today we forgo tweet-based ramblings to discuss cops and logos.
00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
00:06:12
Our job is to make ads that make choosing our clients’ products easier. It is not to make it easier for our clients to publish banal content that makes ignoring them the easiest decision of all.
Like most things in advertising, it’s impossible to attribute the decline in creative quality solely to the industry’s rising insistence on direct attribution. The irony would be delicious if it wasn’t so despiriting.
