Everyone in your agency defines success differently. Even if they use the same phrases like ...

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leeclowsbeard@leeclowsbeard

4 hours ago

Everyone in your agency defines success differently. Even if they use the same phrases like “produce great work” or “build strong brands.” Define your terms. Define your goals. Cite examples. Assuming everyone knows where you’re going all but guarantees you won’t get there.

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

October 08, 2025

No consumer ever said “that sounds interesting” about something that didn’t.

leeclowsbeard@leeclowsbeard

October 07, 2025

If you don’t have the money to waste on a branding campaign, make sure you produce a great one.

leeclowsbeard@leeclowsbeard

October 06, 2025

Our job is to make ads that make choosing our clients’ products easier. It is not to make it easier for our clients to publish banal content that makes ignoring them the easiest decision of all.

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