Everyone in your agency defines success differently. Even if they use the same phrases like “produce great work” or “build strong brands.” Define your terms. Define your goals. Cite examples. Assuming everyone knows where you’re going all but guarantees you won’t get there.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
You can easily spot marketers who believe the creative work doesn’t impact results by their enthusiasm for tools that automate making work that doesn’t impact anyone. If only it were as easy to avoid them.
If “managing expectations” has become code for insisting good enough really is good enough, this would be a great time to reset your standards.
