The goal isn’t to create the greatest ad of all time, but to create the greatest ad for the moment...

leeclowsbeard

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leeclowsbeard@leeclowsbeard

October 31, 2025

The goal isn’t to create the greatest ad of all time, but to create the greatest ad for the moment in time your audience sees it. And if you consistently do the latter, you might someday achieve the former.

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

23 hours ago

It’s hard for price to indicate quality when your advertising declares you’re clueless.

leeclowsbeard@leeclowsbeard

November 03, 2025

Your ad doesn’t need to require a giant mental leap from the audience to be engaging. Even a small step lets folks feel smart instead of spoon-fed.

leeclowsbeard@leeclowsbeard

October 30, 2025

Great advertising is not supposed to be an anomaly. We should make it difficult for people to choose their favorites instead of impossible for them to avoid our failures.

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