leeclowsbeard
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You can easily spot marketers who believe the creative work doesn’t impact results by their enthusiasm for tools that automate making work that doesn’t impact anyone. If only it were as easy to avoid them.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

If “managing expectations” has become code for insisting good enough really is good enough, this would be a great time to reset your standards.

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If you’re more excited about finishing a project than sharing the project, your audience will quickly turn that relief into ridicule.

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Urgency flows from desire, regardless of whether or not supplies are limited.

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