Advertising should be something you get to do instead of have to do, just as the work you create ...

leeclowsbeard

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leeclowsbeard@leeclowsbeard

16 hours ago

Advertising should be something you get to do instead of have to do, just as the work you create should be something people get to enjoy instead of have to endure.

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

January 13, 2026

“We’ve got a lot to share with you today” is appropriate to say at a product reveal and disastrous to imply in an ad.

leeclowsbeard@leeclowsbeard

January 12, 2026

Stop framing your third concept as the “wild and crazy” one. An idea is either on-brand and on-strategy or it’s not.

leeclowsbeard@leeclowsbeard

January 09, 2026

You can easily spot marketers who believe the creative work doesn’t impact results by their enthusiasm for tools that automate making work that doesn’t impact anyone. If only it were as easy to avoid them.

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