leeclowsbeard
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The goal is not to constantly make the client uncomfortable, but to make them comfortable with what consistently works.

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The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Advertising should be something you get to do instead of have to do, just as the work you create should be something people get to enjoy instead of have to endure.

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“We’ve got a lot to share with you today” is appropriate to say at a product reveal and disastrous to imply in an ad.

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Stop framing your third concept as the “wild and crazy” one. An idea is either on-brand and on-strategy or it’s not.

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