Backing into the strategy used to be standard operating procedure. So if the work gets there before ...

leeclowsbeard

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leeclowsbeard@leeclowsbeard

March 04, 2026

Backing into the strategy used to be standard operating procedure. So if the work gets there before the brief does, consider it a gift from the past, not an affront to the process.

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leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

1 hour ago

Don’t expect the unexpected if you expect it by EOD.

leeclowsbeard@leeclowsbeard

September 08, 2026

A great ad rarely sounds completely conversational, but a bad one almost always sounds like a deck.

leeclowsbeard@leeclowsbeard

September 04, 2026

If you have no influence on your clients’ products, prices, or distribution, maybe reconsider calling yourself a marketing firm. Let alone a partner.

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