leeclowsbeard
The community-supported, ad-free, censor-free home of @leeclowsbeard.
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Welcome to LCB on Locals

Welcome to the @leeclowsbeard community on Locals. After 11+ years on Twitter and amassing over 42,000 followers (at least 73% bot-free), I decided to start this community as a respite from the algorithms and a sanctuary for discussing creativity in a generally civilized manner. Please, no shivving.

Currently, all content on here is available to everyone. At some point, most of The Daily Beard and How This Ad Works videos will be for members only. Membership fees will consist of whatever you wish to pay (the minimum is, I believe, $2/mo). Sadly, I do not currently have an LCB Members Only jacket to offer you. Feel free to make and bedazzle your own.

Please keep discussions civil and focused on advertising. If you want to complain about specific people or agencies, I hear Fishbowl is fantastic.

Thanks for your support,

LCB

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Videos
Posts
The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27
The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12
The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

Mediocre advertising doesn’t cause people to think less of you because it doesn’t cause them to think of you at all.

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Agencies love clients who know enough to know when they don’t know enough. Clients, naturally, feel likewise.

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A copywriter who can only write for a single medium probably shouldn’t be trusted with that one, either.

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