Today, a brief reflection on why the foundations of great creative work are unchanging. Unlike media.
Today we forgo tweet-based ramblings to discuss cops and logos.
Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.
The point of advertising is not to create as much of it as possible, as quickly as possible, as cheaply as possible. Unless your goal is to build resentment instead of a brand.