If you don’t know what you’re doing, how are you going to know if the thing that’s doing it ...

leeclowsbeard

The community-supported, ad-free, censor-free home of @leeclowsbeard.

Interested? Want to learn more about the community?

Show me more content first

leeclowsbeard@leeclowsbeard

March 03, 2026

If you don’t know what you’re doing, how are you going to know if the thing that’s doing it for you is doing it well? Even the fanciest tool can only cloak incompetence for so long.

Interested? Want to learn more about the community?

Show me more content first

What else you may like…

Videos

Posts

leeclowsbeard@leeclowsbeard

January 03, 2022

The Daily Beard No. 336 – Your Logo is Your Brand. Eventually.

Today we forgo tweet-based ramblings to discuss cops and logos.

00:09:27

leeclowsbeard@leeclowsbeard

December 20, 2021

The Daily Beard No. 335 – Return of the Christmas Beard

Today we sign off for 2021 with just a touch of holiday ranting and, perhaps, good cheer.

00:06:12

leeclowsbeard@leeclowsbeard

December 17, 2021

The Daily Beard No. 334 – Word Power

Today we discuss the importance and power of copy without once uttering the words “slacks” or “moist.” Based on the tweet: While “it” and “something” can both be anything, “just do it” is everything “just do something” is not. See, copy does matter.

00:03:16

leeclowsbeard@leeclowsbeard

12 hours ago

People who don’t know what they’re doing insisting people who do know what they’re doing actually don’t know what they’re doing hasn’t done the industry any favors.

leeclowsbeard@leeclowsbeard

March 05, 2026

The secret to managing client expectations is to detail and defend what’s expected of them.

leeclowsbeard@leeclowsbeard

March 04, 2026

Backing into the strategy used to be standard operating procedure. So if the work gets there before the brief does, consider it a gift from the past, not an affront to the process.

Available on mobile and TV devices